The Digital Future Report

We live in times of woe, of newspaper lay-offs, consolidations, and outright closings are more extensive than in any other period I can remember. Strong evidence of the changing nature of media use in America may be found in a single statistic. Internet users report a large increase in time reading online newspapers, according to the annual survey conducted by the Center for Digital Future at USC's Annenberg School for Communications.

The key elements of the study of the impact of online technology on America. The Digital Future Report found that internet users read online newspapers for 53 minutes per week, the hightest level in the course of this study. Back in 2007 the average was 41 minutes per week. It was also found that 22 percent of users stopped their subscription to printed newspapers or magazines because they could access that same information while surfing online.

This raises a quesiton, how will the media habits of the current generation of users change as online content countinues to grow? What ramifications will these changes have for the newspapers of America? We are clearly now seeing a path to the end of the printed daily press. A trend that is escalating much faster than everyone anticipated.

The percentage of homes with 3 or more PC's continues to increase. Now, 24 percent of American households have at least three computers. Not too surprising, the percentage of households with no computers continues to drop. Presently only 15 percent of homes in America don't have a PC. The percentage of Internet users who use a search engine for their home page continued to grow. 22 percent of Online useres use a search page such as Google. The percentage of users who start their online access with a portal such as Yahoo, MSN, or America Online also grew. The use of cell phones and wireless computers online continues to increase, reaching their heighest levels ever.

A very large and growing percentage of internet purchasers continue to report that their purchasing online has reduced their buying in retail stores. In this current sudy, 69 percent of online usuers who buy said that online purchasing has reduced their buying in traditional retail stores somewhat or a lot up a bit from the 67 percent in 2007.

Do You Click on Web Advertisements? In a series of new questions in the current Digital Future Project, Internet users express strong negative views about advertising online -- both through their limited use of it and in their opinions about it. More than half of all internet users 52 percent said they never click on web advertisements, and only 6 percent do so sometimes or often. Users are less enthusiastic about purchasing based on web adds; 61 percent of online users said they never buy products that they learned about from the web advertisement.

Now to me this all says one thing. The real world is hurting; it has fallen and can't get up. Where's the Beef? It has done been slaughtered out of existence. The Real World is now in the Toilet. However, on the internet this is not the case. Things are on the rise. There are more people on the internet making money than anywhere else.

See the whole Digital Future Report: www.resourceshelf.com/2009/06/15/2009-digital-future-report





a-Digital-Future.com rick shoop's Quick Look Review at the Digital Future Report.

The real world is hurting; it has fallen and can't get up. Baby Boomers Connect online. The Real World Is In The Toilet. However, on the internet this is not the case. Things are on the rise. People are making more money on the internet that anywhere else.